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Overview of Topics

The Roadmap of Strategic Harmony

  • Empower Us!
  • What is the Complacency Crisis?
  • Pragmatic Optimisism
  • Healing Our World: The Role of Business
  • Why Good Companies Fail?
  • Artificial Intelligence
  • The Role of Technology to Increase the Customer Retention
  • Machine Learning Algorithm, Deep Learning Algorithm. What Are These Things?
  • The New Multi-generational Technology Innovation (MGTI) For the Client Engagement
  • Five Generic Digital Marketing Strategy
  • Marketing and Innovation Produce Results, All the Rest Are Costs
  • The Importance of Customers Experience and Trustability for the Business Success
  • The Long Term Impact of Marketing
  • Design Will Make People Life Easier
  • Experience Design: The Next Frontier for Brand-building
  • "Leadership" or "Lead The Sheep"?
  • From Global to Regional

Overview of Topics

Strategies and Tools to Make Your Business Success Greater

  • The 9-Ps of Ideapreneurship
  • How can the 5 Cs help us understand the future and design it?
  • Leading the uncertain: How to Turn Challenges into Opportunities
  • Radical Capitalism or Conscious Capitalism?
  • E-mobility Ecosystem
  • Technology for Humanity
  • Marketing in the age of Super-intelligence
  • The future of Social Media: The key strategies that marketers should focus on
  • The 5 Principles of Positioning to Succeed in the 21st century
  • Marketing Role in Creating Opportunities in Time of Crisis
  • The Diversity Marketing
  • The Importance of the Personal Branding
  • The Human 2 Human Marketing
  • The Transformative Time
  • Design and Innovation: The Assets to Compete in the Future
  • The New Type of Leader

Pillars of Kotler Business School

Immersion

The “Immersion” pillar aims to provide you with some up-to-date knowledge on essential skills such as business communication, strategeic leadership, and marketing.

Inception

The “Inception” pillar if related to providing an introduction to the future of marketing and the way I see it – it í all about where we are and where we want to go.

Innovation

The “Innovation” phase will lead you through a more creative and innovative space where you will learn about creative entrepreneurship or how to improve personal efficiency.

Inspiration

This phase is a collection of different topics where you are free to select some of them based on your “inspiration” and what could be interesting for your personal growth and development.

Centers of Excellence

Philip Kotler

Center of Marketing Excellence
Father of Modern Marketing

Peter Drucker

Center of Management Excellence
Inventor Of Modern Management

Al Ries

Center of Positioning Excellence
Pioneer of Positioning

David Aaker

Center of Branding Excellence
Father of Modern Branding

What You Will Get

Exclusive Content

You will benefit from exclusive video content from world-renowned keynote speakers.

Experiential Learning

You will learn through reflection on doing by working on real cases.

Flexibility

Online Kotler MBA fits with the busy schedule of working professionals by providing a flexible study structure.

Knowledge

You will learn from the best in the field and get access to an important knowledge base through our internationally renowned lecturers.

Networking

Networking opportunities with fellow candidates, lecturers, and our impressive guest speakers.

C-Level Career

You will learn to apply novel, innovative, and creative solutions to complex business problems leading to a C-level career.

Support

You will be fully supported by our student advisors.

Premium Knowledge

In-depth knowledge on the latest marketing and business topics.

Contact Us

  • No 7 Mỹ Phú 2A, Ward Tân Phú, Dist 7 Phú Mỹ Hưng, TP. Hồ Chí Minh, Vietnam
  • academy@vietnammarcom.edu.vn
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