In today’s rapidly changing environment,
where technology is reshaping all existing business models, it is essential to understand what actually drives the customer. The objective of this MBA program is to provide you with the latest knowledge on core management topics as well as to discuss and open some new areas and opportunities such as global trends in business and management, the future of marketing, creative leadership, etc.
I am sure that this MBA program will be a great addition to your career and that you will greatly benefit from its learning outcomes.
I wish you the best of luck.
Professor Philip Kotler
About the Father of Modern Marketing
Prof. Philip Kotler is the Founder & Chairman of the World Marketing Summit Group. He is the world’s foremost expert on strategic marketing, widely acknowledged as the inventor of modern marketing.
Kotler’s recent work in evolving marketing strategy and practice to consider the internet, globalization, new marketing forms and technologies such as blogging and viral marketing, places him at Number 11 in the current Thinker’s 50, the list of the world’s top business thinkers. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management by the Handbook of Management Thinking.
Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Professor Kotler has authored over 52 books on all aspects of marketing, including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management, now in its 12th edition.
He has published more than 100 articles in leading journals, including the Harvard Business Review, Sloan Management Review, the Journal of Marketing, Management Science and the Journal of Business Strategy. He has consulted for IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization, and international marketing. He has also advised governments on how to develop and position the skills and resources of their companies for global competition. Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and the Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him Marketer of the Year and the American Marketing Association described him as “the most influential marketer of all time.”